The Scarecrow

I've heard Rain on the Scarecrow by John Mellencamp in the height of the Farm Crisis in the 80's but Chipolte has hired some outfit to take a whole new twist on it in this new YouTube Video.    It may  surpass 2 million views in a very short time(24 hours?) since it was just released.  LuAnn found it in her daily Google marketing links when it had 25,000 views.

What do you think of it?  I think I know most of you think it is a sad disconnect from the way most US farmers farm and what the liberals say they want farming to be.

I think it is so far out there, futuristic and produced in such a way I wonder how some people on this earth really think.  LuAnn shared it in her Marketing Class this week and even the younger local folks attending community college didn't know what to think of it, either.  She said it is a low cost marketing ploy to see if Millenials will help them use it to help their "marketing war" of fresh home grown restaurant food versus the factory farm fast food that has made a few companies billions.  She said it is very notable that Chipotle was started by McDonald's Corporation and spun them off a few years ago.

So why did Chipotle have this video made?

"Way to pull on our heartstrings, Chipotle. We know we should all be making better food choices, but now we're feeling an overwhelming amount of sadness and guilt after watching this new short film.

Today, the burrito chain has announced a new mobile game, titled The Scarecrow, for iPhone, iPad and iPod touch. The game aims to educate and engage the public about food issues. The above film, which coincides with the game's launch, features Fiona Apple singing "Pure Imagination," originally from "Willy Wonka and the Chocolate Factory."

LuAnn says it's all a big marketing ploy.  She's usually right and this just fits into her new college marketing class.

Ed